Whale watching In Tofino, BCMunu Hicken-Gaberria is the Founder and President ('guvnor') of LFT Group, which is the brand owner of the Live for Tomorrow range of environmentally friendly household products.

Munu first visited British Columbia in 2001. He was was awe-struck by the natural beauty of British Columbia.  As a recent arrival in Canada, Munu wished to see the beauty preserved for future generations.

Munu and his wife decided that they wished to lead a more environmentally aware lifestyle. 

The idea...

Businesses can make it difficult for consumers to be eco-conscious, due to their use of environmentally-damaging packaging, he began examining environmentally-neutral packaging options.

Munu wanted to offer a real alternative to those wanting to 'make a difference'. Munu felt that BC's clean water and pristine environment would not stay like this for long without a change in behavoiur and thinking. And so, Live for Tomorrow was born.

The proposition...

Munu decided that he wanted to create an organization which was focused on the triple bottom line model: People, Planet, Planet.

Certified and verified products - the product ingredients and qualities would be disclosed and tested by a third party organization;

Sustainable packaging - Packaging solutions would be reusable first, and recyclable second;

Power to do good - 1% of product sales would be used for social and environmental initiatives.