I had the recent good fortune to attend an event for Royal Roads University alumni as they explored the topic “Opportunities in the Green Economy.” Five panellists spoke and shared the questions they’re grappling with as they ponder the green path forward.
- carbon risk (“Pension funds are sick of getting whacked with unforeseen risk,” said Walkinshaw. “They’re looking at a 30-year horizon, and carbon risk is by far the biggest unforeseen risk they have”);
- appropriate pricing for carbon;
- how to easily define sustainability for those not yet clued in (“Enough for all, forever” was an elegant phrase from Shorthouse); and
- how to grow demand for green products and services.
This article from Business in Vancouver March 15-21, 2011; issue 1116
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